The Acquisition module provides tools to acquire donors. Included are input features, importing capabilities, mailings and analysis reports. Prospect import compares records in a file against the donor database; it saves only non-matched records, flagging them by source for mailings.
Input Screens
► Search by account, name, spouse name, company, address, phone number or email
► Salutations for preferred form of address, automated in all mailing programs
► Create prospect list numbers to define source of the record
Acquisition Mailing
► Target record selection by list numbers, number of prior mailings, prior mail dates or entry dates
Reports
► Gift Purpose shows which mailings acquired new donors, whereas gifts for any other purpose reveal merge-purge issues working with outside mailing lists
► List Life tracks long-term performance of mailing lists drawn from the same source
► List Performance is an analysis of list results and overall results; revenue, response rate, average gift and Return on Investment (ROI – gross revenue divided by cost)
► Response by Dates tracks gifts from acquisition efforts, received week-by-week, to reveal which lists generate the fastest response
► Response by Locations reveals mailing performance by geographic locations
► Prospects by Zip Codes counts prospects by zip, to learn their geographic concentration
Utility
► Prospect Import compares a file of potential donors against the MemSys database; it only saves records not yet in the database
► Import can write a new mail-merge file containing only the non-matches; or it can add them to the database codes as prospects from a specific source
► Either way, it sets you up to send your acquisition appeals only to non-donors
Our customers are saying...
Not being a technical person I find it to be exhilarating as well as challenging. The team at Memsys has been very kind and professional when I need assistance no matter what the question. They take the time to mentor me through the software. Because of the Memsys team, I am getting better at navigating the software and getting the data I need. It has been a game changer for our development efforts.
I have been working in the MemSys CRM for 15 years. I began my career at WVTF processing daily check deposits and by the end of my first day I was able to easily enter all the donor data, pledge, and payment data and produce a daily register report to match the bank records. That’s says a lot for a someone who had never worked in a CRM before. Over the years our process changed from manual entry to lock box service and finally to remote check scanner deposits. With each change to our processes MemSys customized the software to ...
Memsys does exactly what I need, so I can spend less time on data entry and more time connecting with donors. It gives me all the tools I need for successful fundraising. As a bonus, the guys who write the code are the same guys answering your support questions! Their expertise and quick responses are irreplaceable. I love Memsys, for how flexible and responsive it is!
They always listen to suggested improvements. It’s really satisfying to see my ideas show up in the next update – new features that make it easier for me to raise more funds and better serve our members.
The Query feature is intuitive and easy to use. And we really appreciate the consistent support!
Our training has allowed us the knowledge to think for ourselves with MemSys, which is truly wonderful. This and the good MemSys support team, assure me that we will be successful.